A voice in the community
The Challenge
Lynn Maclaren, electing as local councillor and Mayor in the Albany region. Backed by 8 years in State Parliament where she has been a force for positive change. A convener of the Albany Community Environment Centre, she is deeply committed to environmental protection, including the safeguarding of Yakamia Forest and the creation of biodiversity corridors. Lynn came to us to develop a campaign for the election.
The Idea
A sit down discovery session with Lynn helped us to uncover the main objectives and focus for the campaign. We quickly learnt about the incredible strengths and qualities Lynn had to share and we knew her branding and campaign flyers had to show a point of difference.
The Solution
We created a brandmark, ideas for her campaign and marketing, flyer design, poster design, website and photography.
The Last Word
The outcome for Lynn’s campaign resulted in a successful council election and running 3rd for Mayor. Lynn is now working with the local community and key stakeholders to create a revitalised Albany.
