Life’s a Beach
The Challenge
Following the success of the Brisbane to Gold Coast ride, Bicycle Queensland approached us to create a vibrant range of designs for a new ride event on the Sunshine coast.
The Idea
To create a host of eye catching collateral, including brochures, flyers, digital banners, print media and signage, to launch The Big Beach Ride event
The Solution
It all started with a palette of punchy, light and bright colours. Coupled with a host of striking imagery, we developed a full suite of print and digital media, using the existing brandmark and ensuring consistency across all marketing collateral.
The Last Word
From development of the concept, right through to the event, each piece of collateral created maintained a high level of consistency. With a tight timeframe to create and execute the range of outputs, our agile nature assisted in ensuring that all deadlines were met for the project.
