Delicious Design
The Challenge
Scooped Gelato, a new business in Albany, WA, aimed to become the most delicious and eye-catching attraction in town. With an exciting mood board of ideas, owner Hayley Vale reached out to Clever Octopus to create a brand that would be fun, eye-catching, and on-trend, appealing to a younger demographic and families.
The Idea
To craft a standout brand for Scooped Gelato, incorporating a pastel colour palette, drips to tantalise taste buds, and a cool font that would resonate with the target audience. The brand needed to be versatile across all online platforms and suitable for packaging and the shop’s interior design.
The Solution
Clever Octopus crafted a brand that instantly makes the target audience crave more! The primary logo was designed to be cool and modern, evoking the essence of gelato. Ensuring the design translated well onto cone sleeves and gelato cups was crucial. The brand became the foundation for designing the shop interior, product packaging, uniforms, and more.
The Last Word
Scooped Gelato’s brand is now an eye-catching, trendy, and fun identity that appeals to its target audience. The cohesive brand design has become the backbone of the shop’s interior, product packaging, and uniforms, ensuring a consistent and appealing customer experience.
